Andy Neumeier

About Andy Neumeier

Master of Business Administration and professional marketer with demonstrated success in sales growth, consumer products, brand management, and channel marketing. Director of Marketing experience with ACCO Brands and MeadWestvaco. Brand Manager for Scotts Miracle-Gro. Passionate and creative marketer, experienced leader, strong written and oral communicator, effective problem solver, and quick learner. Experience with large accounts: Home Depot, Lowe’s, Walmart, Target, Staples, Walgreens, Costco, Kroger, and other key retailers. Demonstrated success with top brands: Miracle-Gro®, Scotts®, Ortho®, Mead®, Five Star®, Trapper Keeper®, Cambridge®, and AT-A-GLANCE®.SKILLS & EXPERTISE INCLUDE:• Brand Management• Strategic Planning• Channel Marketing• P&L Analysis• Marketing & Consumer Research• Shopper Marketing• New Product Launches• Project Management• Sales Presentations• New Business Development• Competitive Analysis• Team BuildingBUSINESS SUCCESSES:• Drove record breaking results for Ortho Indoor Bug with YOY invoiced sales up +$47M or +48%• Rapidly launched Miracle-Gro® Raised Bed Soil for an incremental $10M in invoiced sales at Lowe’s• Implemented SMG cross-brand quantified solution-selling claim: Miracle-Gro + Bonnie = 3X the Harvest• Awarded 17M units of incremental binders at Walmart to be manufactured in US facility• Oversaw marketing functions for dated planning business category with over $200M in sales• Spearheaded licensed cause marketing partnership with Wounded Warrior Project® for AT-A-GLANCE®• Selected for 3-month special project to build new business ventures with outside consultant Strategos• Doubled Walmart placement for planning & business note-taking to drive $26M in sales• Developed new Mead® journal line and grew Walmart SKUs from 3 to 17, adding $8M in sales

Experience

1. Director at Caa Brand Management - P & G

   Creative Artists Agency

   Feb 2026 — Present · US

   CAA Brand Management is the consumer products and licensing division of Creative Artists Agency (CAA), the world’s leading brand, entertainment, and sports agency. CAA Brand Management extends brands beyond their core offering into new product categories, territories, and experiences.

Education

• Wright State University

  Bachelors of Science in Business, Major: Marketing, Minor: Management

  2003 — 2007

• Wright State University

  Master of Business Administration (M.B.A.), Concentration in Finance

  2008 — 2010

Skills

• Consumer Products
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Visual Merchandising
• Competitive Analysis
• Market Research
• Marketing Management
• Market Planning
• Leadership
• Project Planning
• Product Marketing
• Pricing
• Product Development
• New Business Development
• Forecasting
• Marketing