Andy K.
Ai Automation, Campaign Performance & Strategy @Expedia Group
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WORK HISTORY
Ai Automation, Campaign Performance & Strategy @Expedia Group
London, GB
World’s leading OTA, trusted by over 168 million travelers and partners worldwide to power seamless journeys across lodging, flights, car rentals, and more.
EDUCATION
UCL
Master's degree, Entrepreneurship (Marketing specialisation)
Bayes Business School
Bachelor of Science - BS, Business Studies
ABOUT ANDY K.
Currently @ExpediaKlarna:• Launched onsite campaigns• Managed 6-figure marketing budget across onsite, paid, offsite & OOH• Led creative testing strategy (copy, visuals, A/B testing) and performance tracking• Partnered with global brands to grow market presence in FranceWeb3 / NFT Project (Founder)• Built 5K-active member Discord server + 50K Twitter community (0 ad spent)• Sold out NFTs (each for $188) and generated 100+ ETH secondary volume• Designed launch & hype playbook• Managed 4-person teamNihonryokan (Founder):• Grew niche media brand to 60K+ organic followers (0 ad spend)• Raised $15K on Kickstarter to develop a booking platform• Captured 10K+ email subscribers• Partnered with 100+ Japanese hotels
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