Andy Lerma
Director, Creative Marketing @ Disney+
- Role
- Director, Creative Marketing Brand & Bundle Disney at The Walt Disney Studios
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Andy Lerma
Innovative, award-winning BIPOC creative leader with 15+ years of experience…
Experience
Director, Creative Marketing Brand & Bundle Disney
Jun 2024 — Present · Burbank, CA, US
Lead creative direction for Disney+ Brand and Bundle marketing, overseeing key art, static, and motion GFX across digital, OOH billboards, and AV title cards. Ensure brand consistency and visually engaging executions across all platforms- Craft compelling visual narratives that resonate with audiences, collaborating with cross-functional teams to execute campaigns that elevate brand presence across various formats- Manage creative projects from concept to completion, providing strategic insights to achieve high-quality results. Utilize market trends and innovative design solutions to drive engagement and brand visibility- Oversee the design and production of digital and OOH billboards, ensuring they captivate audiences and align with Disney+ brand goals- Develop motion graphics that enhance storytelling and reinforce brand identity, bringing the Disney+ experience to life across digital platforms- Lead large-scale branding initiatives in New York and Los Angeles, ensuring memorable, high-impact visuals. Prioritize excellence and attention to detail in every aspect of the project lifecycle.
Education
Learning Tree University
Certificate in Computer Graphics/Art History
1995 — 1997
Brooks Institute
Certificate, Photography
Pasadena City College
Associate of Ars in Film and Telvision
1993 — 1995
Skills
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