Andy Laviolette
Senior Manager, Content Acquisition @Shutterstock
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WORK HISTORY
Senior Manager, Content Acquisition @Shutterstock
Denton, TX, US
As Senior Manager, Content Acquisition I work alongside the VP, Marketplace Strategy and Operations to define and execute against a content strategy that adds competitive value to Shutterstock creative assets across all asset types including image, footage, music, sound effects, 3D, generative AI, and custom content.
EDUCATION
University of North Texas
Bachelor's degree, Music Performance, General
ABOUT ANDY LAVIOLETTE
Commercial success is reliant upon leadership that is inquisitive, communicative, collaborative, and results-driven. My experience as a team leader with a reputation for strategic ideation has been crucial in the success of numerous initiatives with increases in revenue, significant cost-savings, and operational optimization – all while ensuring the content we acquire directly meets customer demand.My detailed expertise of numerous aspects of content in video, image, audio, 3D, and post-production allows me to consider the detailed nuances of production in tandem with trends in demand and use-cases in the commercial and entertainment industries. As a team leader, I have developed organization structures, KPIs, and CAPEX budgets which realistically align with the cost of production and fair market acquisition rates for a range of content types. As a strategist, I utilize large data-sets to inform my perspective on the ROI of acquired content and to identify opportunities for growth based on a constantly-evolving customer demand.Beyond my professional skills and experience, I bring inspiration, energy, and optimism to every initiative. I believe people have the potential to achieve great things to bring commercial success when they are given clear goals, room to test and learn new ideas, and to focus on results-driven outcomes.
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