Andy Lapointe

About Andy Lapointe

I work as a business consultant to founders, operators, and leadership teams who want clearer thinking, simpler systems, and sustainable growth.Today, I’m the founder of OnlineAssistant.ai, where I help companies apply AI as a practical force multiplier — not as a shiny object, but as part of an integrated business strategy.My background spans corporate finance, entrepreneurship, product launches, and advisory work.I spent 15 years in the corporate financial world as a Series 7 stockbroker, mutual fund and separate account wholesaler, and Registered Investment Advisor. In those roles, I worked directly with RIAs, CPAs, banks, family offices, and institutional teams — designing education systems, supporting national product rollouts, and managing complex advisor networks.From there, I moved into building and advising businesses across retail, food brands, fintech, crypto, education, and e-commerce.I’ve served as a board member, advisor, and equity investor, helping leadership teams navigate growth, operational complexity, and technology shifts. I’ve led product launches in both traditional finance and digital assets, and I’ve built education and automation systems used by thousands of customers and students worldwide.I’m also the author of 24+ books and courses, with more than students globally.My consulting work today focuses on- Business strategy and systems design- AI-enabled operations, marketing, and education- Decision support and workflow automation- Replacing complexity with clarityIf you’re a founder or executive who wants to use AI thoughtfully — without breaking what already works — that’s where I’m most helpful.

Experience

1. Co-founder

   Traverse Bay Farms - Fruit Advantage

   Sep 2001 — Present

   Co-founded and scaled a nationally recognized food and wellness brand- Implemented AI as a strategic leverage layer to improve operational efficiency, decision-making, and scalable growth—while preserving product quality and brand trust- Developed and tested food traceability, transparency, and authenticity solutions as proof-of-concept for AgTech initiatives- Winner of 38+ national food awards with distribution across multiple states- Built and operated vertically integrated businesses spanning product development, retail, e-commerce, education, and consulting- Led consulting engagements for food, beverage, and wellness brands on product development, clean-label innovation, packaging, and go-to-market strategy

Education

• Eastern Michigan University

  BBA, Finance

  1988 — 1991

Skills

• Online Marketing
• Small Business
• Social Media Marketing
• Web Marketing
• Brand Development
• Management
• Product Development
• Leadership Development
• Contract Management
• Social Media
• Entrepreneurship
• Business Development
• Brand Management
• Investments
• Content Strategy
• Advertising
• Public Speaking
• Marketing
• Strategy
• E-Commerce
• Blogging
• Sales