Andy Keenan

Vice President Marketing @Future Electronics

Slough, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2002 — Present

Vice President Marketing @Future Electronics

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As a Vice President, I directly lead and guide a staff of over 200 while working alongside Sales and Recruitment departments, assisting with organisational strategies and objectives. My responsibilities include performing appraisals and evaluations, recruiting valuable new talent and improving internal/external communication through strategic thinking, troubleshooting and aggressive marketing initiatives. I also generate key performance reports with direct correlation to the marketing, communication and asset departments, coordinating marketing efforts and devising performance-based planning strategies and procedures. In addition, I oversee and drive company profitability, price points, marketing procedures, asset/purchasing, supply chain, supplier/franchise management and outsourcing. Another focus of mine is establishing and motivating positive team relationships through effective mentoring and teambuilding strategies. Additionally, I provide leadership and direction while managing a large staff, consistently providing support and improving on both customer expansion and growth areas.Key Achievements:Achieving CAGR of 12% over the last 12 years, delivering >$1.2B gross profit over the last 12 years and $830M sales revenue in 2014 with a healthy net profit of approx. 5%.Recognised as the #2 executive in EMEA for the past 12 years.

EDUCATION

1985 — 1987

Avado

Professional Exams, Institute of Purchasing and Supply

1982 — 1983

Kilmarnock College

SNC, Business Studies

1977 — 1982

St.Michael's Academy, Kilwinning

1 Higher and 8 O Grades, English, Maths, Arithmetic, Spanish, Biology, Modern Studies, RE, Geography

1984 — 1985

University of the West of Scotland

HNC, Business Studies

SKILLS

Product LaunchPricingKey Account ManagementProduct MarketingIcCompetitive AnalysisBusiness OperationsContract NegotiationBusiness DevelopmentCross-Functional Team LeadershipInternational BusinessMarketing StrategySales ManagementConversion OptimizationForecastingSupply ManagementGlobal SourcingB2bSupply ChainAnalyticalProfitable GrowthCreative SolutionsPurchasingAttention to DetailCreative StrategySemiconductorsSales OperationsSemiconductor IndustryMarketingBusiness StrategyElectronicsDirect SalesClient Relationships StrengtheningManagementTeam BuildingConsultingProduct ManagementSupply Chain ManagementStrategic SourcingSales

ABOUT ANDY KEENAN

I consider myself a seasoned professional, having demonstrated tremendous success leading…

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Andy Keenan — Vice President Marketing at Future Electronics in Slough, GB | Unifers