Andy K.

Rd Emea North @Sonar

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2025 — Present

Rd Emea North @Sonar

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London, GB

ABOUT ANDY K.

I build revenue & lead sales teams cultivating pipelines of high-value opportunities and driving shifts toward winning the “right” deals with the right team. My greatest achievements are reflected in the success of the people I coach—helping many evolve from SDR/BDR roles into top-performing A-players. I’m currently leading a full sales team reset that’s already delivered 50% growth, alongside a consistent, month-on-month increase in high-quality pipeline. This hasn’t been achieved by simply increasing headcount—it’s been the result of empowering the existing team with the right tools, insights, and operating rhythm to perform at a higher level. The traditional approach—adding AE headcount and assuming an average of 70% quota attainment across the team to hit plan—is fundamentally flawed. It treats sales capacity like a spreadsheet formula, ignoring the real-world complexity of on-boarding, ramp time, enablement gaps, and market saturation. It’s an expensive “spread bet” that compounds risk instead of solving for predictable performance. You incur ramp-up delays, burn cash on under-productive reps, and often dilute pipeline quality and managerial focus. It’s not just inefficient—it’s unsustainable. Instead, I’ve focused on creating a scalable, high-leverage model: arming fewer AEs with better insight, precision targeting, and a process built for conversion, not just activity. The result? More consistent attainment, faster time to value, and a healthier pipeline that grows with integrity—not bloat.

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Andy K. — Rd Emea North at Sonar in London, GB | Unifers