Andy Head

WORK HISTORY

EDUCATION

ABOUT ANDY HEAD

I am a highly experienced digital marketing and e-commerce professional with a strong background in website management, trade strategy, project leadership, and data-driven decision-making. As Senior E-commerce Manager at The Nursery Store, I oversee website optimization, drive revenue-focused trading strategies, and lead key projects like e-commerce replatforming. I work closely with cross-functional teams to enhance the customer journey and use analytics tools to improve conversion rates, increase “add to basket” rates, and reduce cart abandonment.Previously, as Head of Digital/E-commerce Manager at Early Years Resources, I led a team and played a key role in digital transformation, improving customer journeys and increasing conversion rates. At Property Alliance Group, I focused on tracking and analytics, optimizing email marketing strategies, and integrating HubSpot into business operations.Earlier in my career, I held roles at Shield Safety Group, NatWest Markets, and Well Pharmacy, where I developed expertise in paid search, social media, conversion optimization, and digital strategy. I hold certifications in Google Analytics, Google Ads, and Apple Search Ads, and I have a BSc in Business and Marketing from the University of Salford. With expertise in e-commerce platforms, CMS systems, SEO, and paid media, I thrive in data-driven, fast-paced environments.