Andy Elliott
Co-founder and Director @Sport Acuity
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WORK HISTORY
Co-founder and Director @Sport Acuity
We are a sports-specialist agency delivering high growth business development solutions for our clients through- Bespoke content services- Specialist consultancyWe have significant industry experience and an enviable global network and we have worked with and built a client roster of some the biggest names in sport. We work with sports federations & governing bodies; sport for social impact companies; media organisations; betting suppliers.We manage content and media operations as a trusted extension of our clients’ own operations in- Content planning, production & delivery- Social media management- PR, marketing and outreachWe deliver a variety of services focused on business development including- M&A activity- Rights management- Partnership development & audience growthOur clients include, European Professional Club Rugby, UEFA, a world leading motorsport organisation, Professional Footballers’ Association, World Curling Federation, the National League, ConnectSport, Panathlon, the Alliance of Sport, Minute Media.
EDUCATION
Richmond College of FE
NCTJ Pre-Entry Course in Journalism, Journalism
SKILLS
ABOUT ANDY ELLIOTT
I am a sports communications and content specialist, having worked at executive level across digital, print and agency sectors in the UK, South Africa, SE Asia and North America.I have specific responsibility for Media Liaison for UEFA in the UK and Ireland. As the in-country representative of the UEFA media team, I provide information and access for journalists here and a link back to Nyon.I am co-founder of SPORT ACUITY, a niche provider of media and business intelligence, consultancy and content services to leading sports, media and betting organisations.SPORT ACUITY has significant industry experience and an enviable global network and we have worked with and built a client roster of some the biggest names in sport. We work with sports federations & governing bodies; media and gambling organisations; and technology companies. I work as a sports consultant and these roles, along with my position as immediate past chair of the Sports Journalists’ Association, put me at the heart of the British sports media. Specialties: Media, communications and content strategy, business development, data rights, relationships with rights holders and governing bodies.
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