Andy Baxter

Managing Director @Maze Outdoor

Orchestrated significant growth of the business and managed P & Ls to achieve a brand retail value of £60 million. Maze is one of the UK’s largest & fastest growing premium outdoor furniture brands; a leader in the Furniture & Home Furnishings Manufacturing space. • Successfully navigated business through the shipping crisis by implementing agile port selections and establishing long-term business relationships. • Managed and retained a high volume of customer back orders during peak periods through the pandemic, leveraging pre-sales to drive growth. • Ensured customer satisfaction & retention by creating a new system to update customers during delayed or cancelled shipments; managed team communications to ensure all customers were kept updated at all times, minimising cancellations & enabling sales growth. • Spearheaded a deep business review; streamlined product range & eliminated 35% of SKUs, optimising the organisation for future success. • Directed strategic business reset following Covid-19; focus on refining team structures, revamping systems, and enhancing customer journey.