Andy B.
Director, Content & Community @ We Are Social
- Role
- Director, Content & Culture at We Are Social
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Director, Content & Culture
Jun 2024 — Present · New York, NY, US
Lead community engagement across various accounts, with a current client roster that includes YouTube, YouTube TV, Under Armour, Adidas, and Back Market- Develop comprehensive engagement strategies for various campaigns, including: YouTube x Taylor Swift #ForAFortnightChallenge, YouTube x Coachella, YouTube TV x Super Bowl, and YouTube TV x NFL Draft- Ideate and action on reactive content ideas, ensuring clients are both tapping into the culture at large while also aligning with their audience(s)- Assist and participate in new business pitches while actively shaping the agency\'s community engagement positioning- Past clients include eBay, Samsung, Zocdoc, Candy Crush, Booking.com, Saks OFF 5TH
Education
Middle Tennessee State University (MTSU)
Bachelor of Business Administration (B.B.A.), Marketing
2011 — 2015
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