Andrija Demo

About Andrija Demo

Award-winning and process-oriented creative lead with 10+ years of experience overseeing critical functions within marketing/product design team and 7 years leading a team of high performing designers. Confident collaborating with senior leadership on developing creative strategy as well as working independently to manage departmental operations. Dedicated to process optimization, employee wellbeing, and creating a safe, productive, and enjoyable work environment. Expert in multi-tiered leadership, building high-performance teams to drive major growth.

Experience

1. Senior Art Director Design Manager

   Verisk

   Mar 2019 — Present · Newport, NJ, US

   Senior creative executive leading brand vision, design strategy, and creative operations across B2B, SaaS, InsurTech, and data-driven marketing organizations. Proven record of building and leading high-performing design teams, scaling design systems, and delivering integrated marketing, brand, and digital experiences that drive measurable revenue growth. Trusted partner to executive leadership, marketing, product, and sales teams in translating business goals into compelling creative solutions.Key Contributions & Impact• Led creative strategy and art direction for a multi-touch, automated lead generation and nurture campaign, generating $1.1M+ in qualified sales opportunities within three months.Designed buyer-journey–aligned content strategies for ABM and demand generation, engaging 1,244 mid-market prospects with 43% overall engagement and 8.6% multi-touch engagement.• Delivered email marketing performance well above benchmarks with a 37% open rate and 36% click-through rate, exceeding industry and internal averages.• Directed the development of integrated marketing assets including webinars, whitepapers, blogs, articles, product spotlights, and sales enablement materials.• Established and governed scalable design systems, brand guidelines, and visual standards to ensure consistency across web, digital marketing, and sales channels.• Led concept-driven creative campaigns for a multi-year brand platform, contributing to $2.8M in revenue growth and supporting a 33% increase in overall business revenue.• Positioned the brand as a thought leader through bold visual storytelling and content marketing, embedding a widely adopted industry concept within reinsurance and alternative risk markets.• Supported new product launches, specialty solutions, and international market expansion, reinforcing leadership across emerging risk and technology categories.• Managed, mentored, and developed designers and, fostering a high-performance creative culture.

Education

• University of Zagreb, Croatia - Faculty of Textile Technology

  Bachelor of Science Degree - Fashion and Textile Design, Design and Visual Communications, General

  1997 — 2001

• School of Applied Arts and Design in Zagreb

  Art Direction and Set Design, Design and Applied Arts

  1991 — 1995

Skills

• Adobe Bridge (Cs6)
• Adobe Flash (Cs6)
• Visual Arts
• Indesign
• Creative Direction
• Photoshop
• Sketchup
• Adobe Acrobat
• Adobe Lightroom (4)
• Concept Design
• Adobe Acrobat Pro
• Interior Design
• Corporate Identity
• Adobe Photoshop (Cs6)
• Concept Art
• Mac/Pc
• Signage
• Graphic Design
• Autocad
• Branding & Identity
• Logo Design
• Cad
• Rendering
• Drawing
• Ms Office
• Art Direction
• Posters
• Illustrator
• Graphics
• Adobe Indesign (Cs6)
• Microsoft Office
• Illustration
• Design Research
• Adobe Illustrator (Cs6)
• Sketching
• Book Design
• Adobe Creative Suite
• Model Making
• Fashion Design
• Hand Drafting