Andria Parks-Herrera

Driving Commercial Strategy & Partnerships in Precision Oncology | Advancing Functional Precision Medicine to Transform Patient Outcomes | Leadership in Biotech, Pharma & Healthcare Innovation

Role
Head of Commercial Operations at First Ascent Biomedical
Location
Miami, FL, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Andria Parks-Herrera

With 30 years of experience in the pharmaceutical and diagnostics industries, I’ve had the privilege of leading companies through critical growth phases—whether by launching innovative products, optimizing operations, or guiding startups to scale effectively. I’m driven by a clear vision for how strategy and execution intersect to deliver sustainable, market-defining results.My approach is anchored in visionary leadership and operational excellence. I thrive in environments where aligning cross-functional teams with bold strategic goals drives meaningful business transformation. I’m known for shaping and executing strategies that navigate complex market landscapes, unlocking new revenue streams, and positioning companies as leaders in their fields.Beyond my professional expertise, my passion for healthcare innovation is deeply personal. As the mother of a twice-cancer survivor, I understand firsthand the urgency of breakthrough treatments, the power of diagnostics, and the profound impact that innovation can have on patients and their families. This perspective fuels my commitment to driving change - not just in business but in ensuring functional precision medicine reaches the right patient at the right time.I bring an entrepreneurial mindset, resilience, and an unwavering commitment to long-term value creation. My leadership is grounded in integrity and a deep focus on impact—from empowering teams to delivering measurable growth across the enterprise. For me, success is measured not just by business achievements but by the lasting impact we make on the lives of patients and their families. I’m passionate about guiding organizations toward market leadership and lasting success, especially in uncharted territories where every decision matters.

Experience

  1. Head of Commercial Operations

    First Ascent Biomedical

    Jan 2025 — Present

Education

  • Mentally Fit Coaching School - Belgium

    Coaching

    2012 — 2012

  • Villanova University

    Certification, Lean Six Sigma Black Belt (Healthcare)

    2016

  • University of Notre Dame - Mendoza College of Business

    Executive Leadership

    2014 — 2015

  • University of Miami Herbert Business School

    EMBA, International Business

    2000 — 2001

  • Universidad San Francisco de Quito

    BA, Business, Marketing, Advertising

    1991 — 1995

Skills

  • Latin America
  • Pharmaceutical Industry
  • Pharmaceutical Sales
  • Product Management
  • Competitive Analysis
  • Marketing
  • Strategic Planning
  • Sales Effectiveness
  • Marketing Management
  • Market Analysis
  • Sales
  • Strategy
  • Business Intelligence
  • Cross-Functional Team Leadership
  • Marketing Strategy
  • Strategic Thinking
  • Market Access
  • Customer Service
  • Cardiology
  • Product Launch
  • Segmentation
  • Business Strategy
  • Vaccines
  • Marketing Research
  • Market Research
  • Hospital Sales
  • Leadership
  • Spanish
  • Management
  • Team Building
  • Business Planning
  • Change Management

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Andria Parks-Herrera — Head of Commercial Operations at First Ascent Biomedical in Miami, FL, US | Unifers