Andria Imbrogno

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANDRIA IMBROGNO

Developed and led mid-funnel marketing strategies for Mark’s, combining data-driven insights with cross-functional collaboration to deliver integrated campaigns that supported long-term growth.• 19-year career with WestJet in roles with consistent upward mobility within the marketing division. • 10 years’ experience working on end-to-end marketing campaigns that included aligning strategic approaches to company objectives, collaborating with media and creative teams, and working with social teams to include influencers as part of a campaign.• Managed a $1M budget and 15 partner budgets. Monitored budget through quarterly forecasting and monthly reporting. • Member of WestJet’s Culture Crew, responsible for developing and championing employee engagement activities. • Responsible for the integrity of the WestJet brand ensuring collateral probably represented the brand and that of relevant partners.E X P E R T I S ECREATIVE BY PLATFORMUnderstanding the content to present on traditional media vs. digital media. Seeing what is possible with creative using new capabilities within social media.COLLABORATIONFacilitating team sessions that produce the best creative to meet an objective. Reviewing creative concepts and providing feedback for the best result before it goes into market.RELATIONSHIP BUILDINGBuilding trust with external partners by listening to their needs and effectively representing them. Building trust with internal teams by offering a helping hand whenever possible.CAMPAIGN EXECUTIONResearching and strategizing a project, offsetting costs with partners, writing creative briefs, approving creative, working with media agents, executing, and printing final reporting for campaigns and any partner contributions. DATA ANALYSISAnalyzing data like CPC, impressions, and CPM to ensure campaign elements are within benchmarks set at the beginning of each.