Andri Witanto
Sampoerna Retail Community Coach @PT HM Sampoerna Tbk.
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WORK HISTORY
Sampoerna Retail Community Coach @PT HM Sampoerna Tbk.
Depok, ID
Developed and generated sales for cigarette products, VEEV, IQOS and multicategory product of Sampoerna which is private label ES ER CE- Provided guidance to Sampoerna Retail Community (SRC) outlets in developing stores sales turn over starting from product arrangement & store displays aimed in consumer convenience- Handled B2B and B2C Ecosystem in 260 outlet retailers of SRC in Depok areaCoordinated and collaborated with another channel (Wholesales, IQOS Expert, and Consumer Engagement) to increase Share of Market (SOM)Optimized Road To Market (RTM) assets, which is CITA, AYO B2B SRC and Pasukan Garuda - Built and maintained good working relationships with SRC outlets to maximize distribution product of Sampoerna- Executed offline and online of trade program and initiative program of Sampoerna- Deployed POSM (Point of Sales Material) to increase brand awareness of SampoernaMonitored the PPOSM (Product Placement of Sales Marketing) is near the selling point based on MIQ (Merchandising Impact Quality)- Persuaded SRC outlets to use CITA (Cara Instant Tanpa Antri) and AYO SRC TOKO apps so that retailers can get products of Sampoerna easily everyday- Ensured SRC outlets to sell product of Sampoerna according to the recommended price with a purpose to increase retail sales volume and customers get an affordable
EDUCATION
Universitas Muhammadiyah Yogyakarta
Bachelor of law
ABOUT ANDRI WITANTO
Experienced Retail Engagement Executive and Sampoerna Retail Community Coach (SRC Coach) with a demonstrated history of working in the Fast Moving, Consumer Goods (FMCG) specialized in the tobacco (cigarette) industry for more than 3 years. Skilled in Retail Sales & Marketing, Microsoft Office, Communication, Business to Business (B2B), Relationship Building, Territory Management, Account Management, Market Research, Project and Campaign Execution, Leadership and Teamwork. Strong Retail Executive and SRC Coach professional with a Bachelor’s Degree of Law focused in Law Sciences from Muhammadiyah University of Yogyakarta.
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