Andrew Z.
Marketing | Brand & Creative | Leader | Communications | Director | Bringing ideas to life and teams together while driving sales and results
- Role
- Director of Brand Marketing Strategy at ATI Restoration, LLC
- Location
- Laguna Beach, CA, US
- LinkedIn followers
- 500 followers
About Andrew Z.
Andrew is a skilled marketing and creative leader and Director with experience in…
Experience
Director of Brand Marketing Strategy
Feb 2024 — Present
ATI Restoration is the largest family-operated restoration contractor nationwide(70+ locations). Headquartered in California, ATI specializes in restoration, environmental, & reconstruction services following natural and man-made disasters with a commitment to customer service.Transformed Marketing InfrastructureLaunched Salesforce and Pardot, building scalable workflows for campaign execution and asset development.Dual Focus: B2B and B2C Work closely with national and regional leadership to develop collateral across key verticals, including commercial, residential, insurance, and multifamily.Advanced Brand Identity & PresenceDirected a comprehensive brand refresh—updated logo, visual identity, and over 100 sales assets. Spearheaded the redesign of trade show collateral for 2025.Delivered ATI’s First Public TV CommercialConceived, produced, and launched ATI’s inaugural television campaign, amplifying brand visibility.Elevated Video Content StrategyRolled out a structured video framework, delivering content for departments, events, sales, and internal storytelling.Surpassed Social Media GoalsAchieved consistent month-over-month growth in followers and engagement, outperforming benchmarks.Optimized OperationsStreamlined a web-based project management tool for enhanced visibility, accountability, and project reporting.Reinforced Internal Brand ConsistencyBuilt centralized repositories for logos and visual assets.Extended Branding to Fleet & M&A IntegrationsOversaw vehicle fleet branding and ensured seamless visual alignment during acquisitions.Managing Your Internal TeamLead and mentor a cross-functional in-house team of graphic designers, marketing specialists, and events/trade show management to execute national campaigns and brand initiatives.Managing External Agency PartnersManage multiple external agency partners across SEO, web development, creative, and social media—ensuring alignment with brand strategy, deadlines, and budget.
Education
Brandman University
Master of Business Administration - MBA
Chapman University
Bachelor's Degree
Brandman University, Part of the Chapman University System
Master of Business Administration (MBA)
Brandman University, Part of the Chapman University System
Graduate Certificate in Organizational Leadership
California State University-Fullerton
Leadership Development of Public Agencies
Skills
- Word
- Program Management
- Blogging
- Research
- Google Chrome
- Tweetdeck
- Leadership
- Graphic Design
- Newsletters
- Promotions
- Editing
- Government
- Nonprofits
- Public Relations
- Event Planning
- Social Networking
- Public Safety
- Higher Education
- Marketing Communications
- Policy
- Communication
- Photoshop
- Fundraising
- Supervisory Skills
- Marketing
- Microsoft Word
- Bit.ly
- Communications
- Scheduling
- Teaching
- Adobe Creative Suite
- Crisis Communications
- Google Alerts
- Public Speaking
- Customer Relations
- Intranet
- Social Media
- Photography
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