Andrew Wright

About Andrew Wright

I\'m a category creation marketing leader for early-stage B2B tech startups when you\'re not just launching a product, but defining a new market.I build the strategic marketing foundation that takes a company from pre-PMF and founder-led sales to a scalable GTM engine with an unfair competitive position. This involves three tightly aligned disciplines:Product marketing: I go deep on complex, highly technical products and translate them into business value that resonates with buyers. I work closely with product, engineering, and customers to help shape the product and ensure what we build and what we say are in lockstep. I own positioning, messaging, and differentiation, and make sure the entire company sings from the same songbook.Thought leadership: I drive the development of the thesis and POV that educates the market on what \"good\" looks like in the category we\'re creating. Strategic market education that builds authority, creates demand, and positions our product as the obvious answer before a prospect ever talks to sales. Content that’s so good the market can\'t ignore us is the bar. Customer proof: I turn customer success into a repeatable engine of credibility. Case studies, customer stories, industry recognition, media coverage, analyst validation. Proof that we\'re not just defining the category, we\'re delivering on it.When these functions work together, prospects find you and find you credible. When they\'re ready to buy, you\'re top of mind. This is the rising tide that lifts the entire GTM effort. Demand gen gets more efficient. Sales conversions improve. Deal cycles shorten. I build this foundation, partnering with sales and demand gen to weaponize it and scale revenue.At Auquan, I\'m helping shape \"agentic AI for institutional finance\" as a category. Gartner Cool Vendor recognition, 50+ media placements in a single quarter, analyst relations across 8 firms and dozens of analysts. The kind of visibility companies at our stage rarely have.At Fugue, I co-founded the company and built marketing from zero through a nine-figure exit by Snyk. Created \"The 5 Fundamentals of Cloud Security\" framework that positioned Fugue as the category authority and directly attracted Snyk\'s attention. Zero to $3M+ ARR. Gartner Cool Vendor recognition. We consistently punched above our weight class in market mindshare.I thrive marketing complex innovative products to discerning buyers, both non-technical executives (Auquan) and technical engineers (Fugue), in extremely noisy, dynamic, highly competitive markets.

Experience

1. Head of Marketing

   Auquan

   Jan 2023 — Present · Frederick, MD, US

   Auquan is an agentic AI platform for institutional finance. Our AI agents complete complex finance workflows end-to-end, eliminating manual work so teams can focus on high-impact judgment and decisions. Trusted by 40% of the top 50 global financial institutions.Joined as founding marketing hire to build the marketing function from the ground up, from pre-PMF and founder-led sales to a scalable GTM foundation. Shaping and establishing \"agentic AI for institutional finance\" as a category with Auquan as the leader.Category Creation & Thought Leadership* Developing Auquan\'s strategic narrative and category POV, translating complex agentic AI capabilities into compelling business value for non-technical finance executives* Secured bylines in tier 1 publications including Business Insider and American Banker* Secured media coverage across 50+ publications in Q1 2025 alone, 3-6x greater than competitorsAnalyst Relations & Industry Recognition* Established analyst relations program from scratch, engaging 8 firms and 14 analysts (Gartner, IDC, Verdantix)* Secured Gartner Cool Vendor in Agentic AI for Banking and Investment Services* Positioned on Gartner\'s Emerging Market Quadrant for Generative AI Applications* Won dozens of industry awards including Private Equity Wire Strategic Intelligence Solution of the YearProduct Marketing & Sales Enablement* Own positioning, messaging, and differentiation across all audiences and channels* Building sales enablement frameworks aligned with category narrative to improve funnel conversion* Led comprehensive brand development and website redesign aligned with enterprise and agentic AI positioningPipeline & Growth Foundation* Achieved 89% quarter-over-quarter growth in pipeline through strategic organic channels* High-ROI event strategy in target private markets verticals, generating pipeline and speaking opportunities

Education

• Radford University

  BS, Political Science & History

• The George Washington University School of Business

  MBA, Entrepreneurship in Technology Innovation

  2005 — 2007

Skills

• Go-to-Market Strategy
• Web Strategy
• Leadership
• Social Media
• Management
• Cloud Computing
• SEO
• Product Management
• Product Marketing
• Social Networking
• Marketing Strategy
• Marketing Communications
• Thought Leadership
• Entrepreneurship
• Competitive Analysis
• Start-Ups
• Program Management
• Project Management
• Strategic Planning
• Online Advertising
• Strategic Partnerships
• Strategic Communications
• Email Marketing
• Analytics
• Public Relations
• Media Relations
• Business Strategy
• Social Media Marketing
• Saas
• Product Development
• Digital Strategy
• Crisis Communications
• Web 2.0
• Management Consulting
• Corporate Communications
• Venture Capital
• Strategy
• E-Commerce
• Marketing
• Online Marketing