Andrew Fletcher
Strategy & Operations Leader | General Manager | Ex-Patagonia
- Role
- Advisor at Ellavate
- Location
- Santa Barbara, CA, US
- LinkedIn followers
- 500 followers
About Andrew Fletcher
Chief Operating Officer at the Outdoor Industry Association (OIA), a collective of business leaders, policymakers, and innovators working to grow the outdoor economy responsibly. We advocate for smart policy, advance sustainability, and expand equitable access to the outdoors.My career spans startups, growth-stage companies, and global brands, with a consistent focus on execution, strategy, and customer-centered problem solving. I’ve run a small consumer brand, managed strategic initiatives at a $12B fashion retailer, and led customer operations for a healthcare software company that developed the first FDA-approved mobile app. Across roles, I’ve operated as an executive, merchant, consultant, marketer, operational strategist, financial analyst, advisor, and team leader.As COO and founding executive at Ellavate Wagon, I helped design, build, and launch the first electric stroller-wagon, following a successful Indiegogo campaign and retail partnerships with REI, Nordstrom, and Babylist. Previously, I led strategic planning at Patagonia, supporting long-term visioning, product and assortment strategy, sales and distribution, operations, and organizational design. Before Patagonia, I served as GM of owned brands at Backcountry, launching the Backcountry label in 2018 and leading a cross-functional team of designers, merchants, developers, and sourcing partners.Earlier in my career, I led strategy and business development for VF’s Sportswear Coalition and worked in corporate strategy at Nordstrom, focused on Men’s Apparel, international expansion, and e-commerce. I was also CEO of Boyfriend, LLC, a prestige fragrance company founded by actress Kate Walsh, where I expanded wholesale distribution, launched direct-to-consumer e-commerce, and reduced operating expenses by more than 40%.I’ve additionally led product and customer operations at WellDoc, invested in healthcare companies with DW Healthcare Partners, and consulted to Fortune 500 companies across healthcare, technology, consumer goods, telecommunications, and hospitality.Specialties: strategy and execution, product development, merchandising, financial modeling and valuation, deal structuring, operational improvement, organizational design, M&A, retail and consumer goods, software and mobile applications, and healthcare.
Experience
Advisor
May 2022 — Present · Orange County, CA, US
Education
Northwestern University - Kellogg School of Management
MBA, Marketing, Management & Organizations, Entrepreneurship & Innovation
2010 — 2012
ESSEC (École Supérieure des Sciences Économiques et Commerciales)
MBA, Study Abroad
2012 — 2012
University of Virginia
BS, Electrical Engineering
Skills
- Management
- Customer Acquisition
- Management Consulting
- Project Implementation
- Consulting
- Mergers & Acquisitions
- Entrepreneurship
- Strategy Development
- Customer Retention
- Commercialization
- Strategic Partnerships
- Analytics
- Business Strategy
- Outsourcing
- Healthcare
- Business Development
- Negotiation
- Market Analysis
- Strategic Planning
- Due Diligence
- Change Management
- Leadership
- Telecommunications
- Product Development
- Financial Analysis
- Strategy
- E-Commerce
- Data Analytics
- Deal Structuring
- Financial Modeling
- Venture Capital
- Customer Relationship Management (Crm)
- Product Management
- Private Equity
- Competitive Analysis
- Start-Ups
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Training
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