Andrew van Hyfte
Experience Design Director — Koto LA
- Role
- Experience Design Director at Koto
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Andrew van Hyfte
Principal Designer specializing in venture, brand, and user-experience design. Professional background offers diverse market experience both consultancy and client-side; on projects ranging from design language systems to venture strategy, brand identity, and product.
Experience
Experience Design Director
Jun 2025 — Present · Los Angeles, CA, US
Koto is a creative company consistently delivering new ideas for the most impactful companies of today and the visionary founders defining tomorrow.Leading and developing experience design concepts and digital product spanning from stealth ventures to MAANG; I facilitate and co-create with our clients across product vision, experience concept, to inspire audiences and shift the paradigm from \'user\' → \'human experience\'. Whether it\'s strategic horizon mapping workshops, or annotating functionality and accessibility requirements in Figma, my role encompasses scaling brand for novel digital experience across all facets and phases of our client partnerships.
Education
Hyper Island
Graduate degree, Interactive Art Direction
2015 — 2017
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