Andrew Tookey

About Andrew Tookey

CFO wants lower CAC. CEO wants more repeat buyers. The QBR deck nobody fully trusts.That’s the problem I care about.I spent 10 years at Amazon launching programs across retail and advertising globally, including measurement tools brands use every day. Attribution. Brand Analytics. Search Query Performance. Manage Your Experiments.Then I co-founded an analytics company. Built it, grew it, sold it in January 2025.Now I’m at StackAdapt.Most marketing leaders I talk to aren’t confused about programmatic. They’re exhausted by it. Meta, Google, Amazon DSP, a few retail media networks, and nobody can tell which dollar is doing what.StackAdapt isn’t a replacement for Meta or Google. It’s the layer that extends reach into CTV, audio, native, DOOH, and retail media, and measures what the walled gardens can’t. Incremental lift. Footfall. In-store sales. Blended CAC across the portfolio.The brands I enjoy working with most are the ones wrestling with CAC that won’t come down, repeat rates that have plateaued, or channels that should work together but don’t.AdTech is a village pretending to be an industry. If something I’ve written lands with you, say

Experience

1. Senior Account Executive

   StackAdapt

   Jan 2026 — Present · Seattle, WA, US

Education

• Washington State University

  Bachelor of Business Administration (B.B.A.)