Andrew Thomas
Head of Digital Performance and Innovation @The Royal Mint
Signup · Get unlimited contacts
WORK HISTORY
Head of Digital Performance and Innovation @The Royal Mint
Llantrisant, GB
Trading for over 1,100 years The Royal Mint has a portfolio of businesses that provide services to both historic and commemorative collectors, and investors of precious metals. It is my role to champion digital, encouraging teams, and individuals towards best practice leading digital innovation within The Royal Mint’s portfolio of business. Leading teams that service The Royal Mint across Conversion Rate Optimisation (CRO), Search Engine Optimisation (SEO), User Experience (UX), and Digital Innovation. My team were awarded as Rising Stars at the Conversion Rate Optimisation Awards in 2021, a fantastic accolade to acknowledge the great achievements we’ve made through user testing. Direct the delivery of key digital initiatives as Product Owner of the Royal Mint’s website. Oversee the analysis of websites and digital channels, providing insight to our UX lead and other teams across The Royal Mint. Manage stakeholders to understand their challenges when delivering through digital technology, providing recommendations for improvement to our e-business managers and ways of working that increase efficiencies within our teams.
ABOUT ANDREW THOMAS
Customer-focused with a proven track record of delivering digital strategies that transform organisations. I’m creative, yet methodical in my approach to problem-solving: using data, design thinking, and user experience techniques to help teams analyse, develop insights, and map solutions. Over 16 years of experience in recruiting and leading teams to implement and deliver digital solutions using Agile project management methodologies. I have experience in both large and small organisations, recommending platforms, digital architecture, costing, and writing specifications for complex digital projects.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.