Andrew Szurley

About Andrew Szurley

Award-winning, experienced, Thinker + taste(maker) Experience Design Director | Design Executive | Enterprise Design Strategy & Operating Models | AI‑Enabled Platforms (GenAI, Digital Twins)| Governance + ROI •Extensive B2B and B2C experience in agency and global corporate organizations•Progressing the advancement of generative AI asset creation at enterprise scale•Highly proficient in creative strategy and activation, the latest design tools and technologies, and leading development teamsI thrive in a startup state embedded within an enterprise level eco-systems and am focused on building brand‑safe, clinically credible, humanly authentic AI platforms, pairing design leadership with governance to scale what works.I recently led a 0-1 content platform solution through its MVP state that is a shared, governed capability (targeting a ring‑fenced core + clear guardrails), proving ~97% savings (€300K → €8K) and modeling >€2M annual savings at scale.

Experience

1. Creative Director

   Sole Kitchen

   Apr 1997 — Present

   Directed and owned all projects, working seamlessly with all levels of clients and stakeholders, including CEOs and VPs of marketing. Managed multiple projects with overlapping and complex deliverables.Achievements• TDK branding system• Dealertrack branding system• Helped develop a highly efficient and functional virtual agency with 3 other creative directors in two other states for 10 years. • De facto head of national advertising for seven years, and an extended arm of packaging development during the same tenure. •Worked directly with the TDK marketing department to develop solutions for their optical lines. Primary duties included management of external photographers, creating style books, generating concepts and designing and delivering advertising to various publications throughout each month. • Manage programming resources.• Work with the Director of Marketing at TDK to re-shape consumer and B2B product packaging on a global scale. Creating packaging that could exist throughout the channel landscape locally and abroad.• Develop interface and prototype technology for Nike Bauer that allowed consumers to physically select their blade curves and then translate those data points to be processed later into a custom carbon fiber blade shape.•Maintain and cultivate business relationships with high level corporate stakeholders that led to perpetual stream of new work,• Worked as Art Director and creative lead on the first algebra based first person shooter game called Dimenxian. Since that time have worked on several other concepts to help spark and inspire kids through serious game play.

Education

• Rochester Institute of Technology

  Bachelor of Arts - BA, Communication and Media Studies

• Rochester Institute of Technology

  BFA, Graphic Design, Illustration/Painting

  1986 — 1990

Skills

• Digital Photography
• Posters
• Advertising
• Concept Development
• Coaching
• Digital Illustration
• Cascading Style Sheets (Css)
• Image Manipulation
• Graphics Layout
• Adobe Creative Suite
• Graphical User Interface (Gui)
• Creative Direction
• Painting
• Social Media
• Packaging
• Graphic Design
• Branding & Identity
• Layout
• Corporate Branding
• Sketching
• Typography
• Industrial Design
• Digital Sketching
• Brochures
• Sketch App
• Digital Media
• Art
• Concept Design
• Art Direction
• Graphics
• User Interface Design
• Illustration
• Indesign
• Project Management
• Illustrator
• Logo Design
• Wireframing
• Corporate Identity
• Creative Strategy
• Interaction Design