Andrew Swellie
Head of Data Bi @Waking Up
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WORK HISTORY
Head of Data Bi @Waking Up
EDUCATION
Bowling Green State University
Bachelor of Science in Business Administration, Marketing
Case Western Reserve University
Certification, Data Analytics
SKILLS
ABOUT ANDREW SWELLIE
I lead Data & Business Intelligence at Waking Up, a subscription-based mindfulness meditation company serving over members.I helped build the analytics function from the ground up and now oversee analytics strategy across the entire business. My focus is establishing disciplined measurement systems — from behavioral analytics taxonomy and data governance to KPI architecture, experimentation frameworks, and revenue forecasting.I believe effective analytics requires balancing truth-telling with story-telling. Metrics must be rigorous and trustworthy, but they must also be framed in a way that enables clear, confident business decisions. My goal is to create clarity — clean systems, thoughtful analysis, and decision-ready insights that support long-term growth.
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