Andrew R S.
Brand, Strategy & Design Partner for Leaders and Organizations
- Role
- Founding Partner and Agency Director at Genetica Creative
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Andrew R S.
I founded Summerfield Advertising in 2004 and have spent the past two decades helping organizations clarify who they are, what they stand for, and how they communicate with purpose.Over the last 10 years, my work has increasingly focused on supporting innovators in biotech, life sciences and medtech. These are organizations doing complex, meaningful work that demands clarity, credibility, and thoughtful communication. In response to the momentum and innovation emerging from our region, I co-founded Genetica Creative as a focused extension of Summerfield, bringing together a dedicated team with deep expertise in this space.Today, my role centers on brand strategy and visual storytelling, partnering with leaders and organizations who value disciplined thinking, straightforward collaboration, and work that is built to last. I’m always interested in conversations with people building things that matter.
Experience
Founding Partner and Agency Director
Jan 2025 — Present · Columbus, OH, US
Genetica Creative a full-service marketing and creative agency dedicated exclusively to life sciences, biotechnology, and medical devices. We work with innovators and established brands to build the strategies, messages, and creative that move discoveries from the lab to the world.Whether you’re raising early capital, preparing for clinical trials, entering new markets, or sustaining commercial growth, we create strategies and stories that meet you where you are and move you to the next level. From pitch decks and positioning to market strategy and sales enablement, we’re with you every step of the way—whether your ultimate goal is commercialization or exit.
Education
Columbus College of Art & Design
BFA, Visual Communications
1994 — 1998
Skills
- Marketing
- Online Advertising
- Graphic Design
- Branding & Identity
- Corporate Identity
- Start-Ups
- Creative Direction
- Marketing Communications
- Illustration
- Indesign
- Strategy
- Advertising
- Entrepreneurship
- Integrated Marketing
- Interactive Advertising
- Logo Design
- Online Marketing
- Management
- Brand Management
- Packaging
- Marketing Strategy
- Adobe Creative Suite
- Photography
- Brand Development
- Public Relations
- Social Media Marketing
- Visual Communication
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