Andrew Soar
Group Creative Strategist @Ogilvy
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WORK HISTORY
Group Creative Strategist @Ogilvy
NY, US
EDUCATION
Surrey University
Sports Science
Ealing College
English Literature; French and Government & Politics
SKILLS
ABOUT ANDREW SOAR
A creative, earned-first marketer with a passion for growing global brands and businesses. With more than 170 award nominations and over 90 campaign awards, including five Cannes Lions, he has earned a reputation for gaining visibility and engagement for brands operating in a crowded digital and consumer marketplace. His focus is and, always has been, to infuse brands with purpose, inclusivity, and sustainability.Standout campaigns executed include Boots’ post-Covid work “Feel Good As New”, Marks & Spencer’s “Shwopping” campaign with Joanna Lumley; Cancer Research UK’s “R UV UGLY?” drive to raise awareness for skin cancer;#SmearForSmear for Jo\'s Cervical Cancer Trust and, many more. Andrew\'s knowledge of youth and online culture and his highly cultivated personal network in this space, is an invaluable asset to the businesses and brands he works with. This has led to recently rebranding VOXI by Vodafone and launching its latest ad campaign, Feed Your Curious.In addition, he has garnered by-lines at several publications and serves as the founder and editor of the arts and culture-focused site, cultureandlife.co.uk, since 2010. Andrew is a passionate and recognised voice on diversity within the industry and a regular commentator on the issue in the press and on panel discussions. He is currently a PR Week CIPR Creative Mentor and an ambassador for Women in PR.
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