Andrew Gibson
Product Marketing Lead Platform and Gtm @Netchex
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WORK HISTORY
Product Marketing Lead Platform and Gtm @Netchex
Brought in to build and lead the Product Marketing function for Netchex’s HCM and AI platform, managing a Product Marketing team and establishing the company’s first formal PMM operating model across Product, Sales, Marketing, and Customer Success. Built and operationalized a scalable product launch framework supporting a high velocity roadmap, introducing launch tiering, prioritization, messaging standards, and readiness criteria to reduce GTM cycle time. Owned GTM strategy for an AI-driven multi-product HCM platform spanning payroll, HR, and performance management, driving feature adoption increases through improved segmentation, positioning, and enablement.
EDUCATION
Utah Valley University
Bachelor's degree, Marketing
SKILLS
ABOUT ANDREW GIBSON
Yo, I’m Andrew.I work in product marketing. Which is a polite way of saying I help companies answer three questions:Why does this product matter?Why should someone buy it?Why should they buy it from us instead of the 15 other companies claiming they do the same thing?If you answer those well, companies grow. If you don’t… you get a lot of “brand awareness.”I’ve spent the last 12+ years doing this across SaaS, fintech, HR tech, and AI.Some receipts:At Bluevine I led GTM for their business credit card platform. We launched to ~400k SMB customers and drove $34M in monthly spend.At Netchex I built the product marketing function and created the launch framework that now supports 50+ product releases a year.At Emmersion AI I helped bring an AI language assessment platform to market and close enterprise deals around the world.Translation: I like building the GTM machine.Positioning. Messaging. Launches. Sales enablement. Customer insight.Everything between “we built something” and “this thing actually wins in the market.”Lately I’ve been especially interested in AI products, mostly because the technology is moving fast and the messaging… is not.AI companies have incredible technology. But the messaging often sounds like it was written by the engineering team, or better yet the AI itself (insert em dash em dash,\"it\'s not just blah. It\'s ultra blah!\",\"the result? Blah\", em dash).I also wrote BitsTODAY, a Web3 newsletter that somehow ended up with readers like HubSpot co-founder Dharmesh Shah, Twitter co-founder Ev Williams, and other founders who are smarter (and richer) than me.Outside of my day job I do fractional CMO Product Marketing consulting for orgs that need help with positioning and messaging architecture, GTM strategy, or product launches.If that’s you, hit me up: a•••@hey.comOtherwise I’m usually training for Olympic-distance triathlons, chasing my kids around, or nerding out about startups and AI.Also an Eagle Scout. Mom says including that increases my chances of getting hired (still testing this theory).Bio for podcasts and speaking and stuff:Andrew Gibson is a product marketing leader who helps SaaS and AI companies turn complex technology into clear positioning and successful go-to-market strategies. Over the past decade he has led major product launches, built product marketing teams, and driven adoption for platforms used by hundreds of thousands of businesses.Andrew lives in Utah with his family and spends his free time training for Olympic-distance triathlons and exploring emerging technology.
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