Andrew Scheinthal
Communications Manager | Internal & External Communications | Team Leadership & Development | Content Creation & Management | Copy Writing & Editing | Project Management | Data Analytics & Interpretation
- Role
- Manager, Brand Communications at Starbucks
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Andrew Scheinthal
As an Account Manager at WE Communications, I lead the PR operations and campaigns for…
Experience
Manager, Brand Communications
Sep 2024 — Present · Seattle, WA, US
Part of the external communications team that supports Starbucks seasonal promotions, helping to manage proactive and reactive communications to support our core US retail business. Includes building and executing communications strategies alongside multiple cross-functional teams from marketers to operators to support promotions and other brand comms initiatives while incorporating business and consumer insights. Develop and execute external communication strategies to support seasonal promotions and brand communications initiatives in the U.S. retail business. Manage and lead proactive and reactive communications efforts, ensuring alignment with business goals and brand messaging. Collaborate with cross-functional teams including marketers, operators, and agency partners to create and implement integrated communication plans. Demonstrate expertise in earned media strategies, media relations, and storytelling to enhance and protect brand reputation. Build and maintain strong relationships with media and stakeholders to drive positive coverage and manage brand perception. Create and implement comprehensive external communication plans, incorporating business and consumer insights.
Education
Suffolk University
Bachelor's degree
Skills
- Word
- Blogging
- Edius
- Powerpoint
- Journalism
- Social Media
- Final Cut Pro
- Creative Writing
- Public Speaking
- Data Entry
- Microsoft Office
- Social Networking
- Writing
- Editing
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