Andrew Welch

About Andrew Welch

As the marketing director, I\'ve led the development and execution of annual and quarterly marketing plans that focus on growth and ROI. With over six years of experience in marketing communications, social networking, and digital marketing, I have the skills and knowledge to create innovative marketing strategies, ideas, and tactics that expand brand awareness, reach new audiences, generate leads, and increase conversion. I\'ve collaborated with the creative, digital media, and e-commerce teams to ensure our advertising creative, landing pages, and user experience are continually tested and optimized. I also analyze the competition, conduct primary research with consumers, and understand trends to identify, create, and implement breakthrough marketing programs relevant to our target market. I have successfully launched multiple marketing promotions through effective team communication and detailed project management. My goal is to create a work environment that drives success and empowers my team to achieve their full potential.

Experience

1. Marketing Director

   Tsolife

   Nov 2022 — Present

Education

• University of Tampa

  Master's Degree, Business Administration and Management, General

  2013 — 2015

• University of Tampa - John H. Sykes College of Business

  Master of Business Administration (MBA), Business Administration and Management, General

  2013 — 2015

• Fort Lewis College

  Bachelor of Arts, PSYCHOLOGY

  2003 — 2007

• Fort Lewis College

  Bachelor's degree, Psychology

  2004 — 2007