Andrew Oneill

About Andrew Oneill

In my 10+ years in marketing, I’ve had the good fortune of working with some of the most talented and diverse strategic thinkers in the industry. Inheriting skills from each of them has given me experience and perspective multi-faceted enough to take on a wide range of roles and responsibilities, ranging from Analytics to Integrated Marketing to Advertising Creative Strategy. I’m beyond thankful for the experience, and – in combination with a healthy dose of passion – will continue to lean on all of it as I tackle tomorrow’s challenges on behalf of the brand and products I’m lucky enough to support. To anyone who shares this passion and wants to engage in conversation, I’m all ears!

Experience

1. Director, Segment Marketing

   Charles Schwab

   Mar 2022 — Present

   Lead marketing strategy for Schwab’s retail trading offer, leveraging investment products to drive growth and engagement.• Spearhead marketing planning and strategy in support of a mission to maximize Schwab’s marketplace relevance and enable clients to become more knowledgable, confident investors.• Manage development – from creative briefing through approval – of creative deployed across channels, ensuring all communications maintain a singular voice representative of our intended strategy.• Develop product positioning for a suite of investment products, ranging from intermediate solutions like investor education and paper trading to more sophisticated tools like professional-grade trading platforms and derivatives.• Derive and act on consumer and competitive insights to maintain a flexible, iterative approach to Marketing planning and strategy.• Collaborate cross-functionally with partners both inside and outside of Marketing, including Product, Finance, Analytics & Insights, Risk, and more.• Champion internal efforts to educate partners on investment products and the audience of active traders.

Education

• University of Nebraska-Lincoln

  Bachelor, Advertising

Skills

• Account Management
• Branding & Identity
• Online Advertising
• Integrated Marketing
• New Media
• Social Media Marketing
• Search Engine Marketing (Sem)
• Direct Marketing
• Mobile Marketing
• Advertising
• Digital Strategy
• Sem
• E-Commerce
• Digital Marketing
• Google Adwords
• SEO
• Digital Media
• Social Media
• Project Management
• Ppc