Andy Lowe
Event Marketer / SDSU Master\'s of Science, Meeting & Event Management
- Role
- Sr Corporate Events Manager at Smartsheet
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Andy Lowe
With over 15 years of experience in event marketing, I bring a proven track record of managing dynamic experiential marketing programs across various industries. I\'m a reliable and effective professional, adept at overseeing everything from large-scale conferences and tradeshows to intricate brand activations and mobile tours. My expertise spans B2B event marketing, virtual events, field marketing, and partnership development, consistently delivering impactful and measurable results.I thrive in collaborative environments, leveraging my collaborative and relationship-oriented approach to build strong partnerships and drive successful outcomes. I am also adaptable and growth-oriented, always seeking to learn and evolve within the ever-changing landscape of experiential and brand marketing. I\'m committed to continuous improvement, constantly looking for innovative ways to enhance event experiences and maximize business value.
Experience
Sr Corporate Events Manager
Jul 2024 — Present · Seattle, WA, US
Flagship Program Leadership: Served as Executive Producer for ENGAGE 2024 and 2025, managing a 70+ person internal team to deliver our premier user-conference.Pipeline Generation: Managed a diverse portfolio of events that generated $25M+ in pipeline, directly contributing to new customer acquisitions and account expansion.Strategic Market Growth: Developed proprietary event models for the D.C. Government sector, strengthening Smartsheet\'s perception and brand awareness with key public sector stakeholders.Process Innovation: Championed the \"Center of Excellence\" model for the Corporate Events team, sharing subject matter expertise to improve event discipline across the global marketing organization.Stakeholder Alignment: Coordinate with internal leadership and external vendors to ensure all activations align with the Central Marketing Organization’s overarching Brand strategy.
Education
San Diego State University
Master's of Science, Meeting & Event Management (MEM)
W. P. Carey School of Business – Arizona State University
Bachelor's of Science, Management
2006 — 2010
Arizona State University
Bachelor's of Science, Management
2006 — 2010
Skills
- Event Planning
- Event Management
- Sponsorship
- Marketing
- Experiential Marketing
- Microsoft Office
- Excel
- Business Development
- Relationship Marketing
- Social Media Marketing
- Marketing Communications
- Lead Generation
- New Business Development
- Marketing Strategy
- Social Media
- Sports Marketing
- Microsoft Excel
- Advertising
- Management
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