Andrew Richards

Chief Commercial Officer (CCO) @Pilgrim's Europe

Windsor, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Dec 2025 — Present

Chief Commercial Officer (CCO) @Pilgrim's Europe

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Responsible for all aspects of commercial delivery for Pilgrim’s Europe.

EDUCATION

2008

Harvard Business School

Advanced Management Programme

SKILLS

Key Account ManagementForecastingSalesNegotiationBusiness StrategyChange ManagementManagementTrade MarketingOrganizational DevelopmentLeadershipFmcgFast-Moving Consumer Goods (Fmcg)Leading ChangeMarketing StrategyStrategyPerformance ManagementBusiness TransformationSales OperationsRetail Category ManagementBusiness PlanningStrategic NegotiationsNew Business DevelopmentCustomer InsightBusiness Process ImprovementScorecard Management

ABOUT ANDREW RICHARDS

Leadership of the Pilgrim\'s Europe Commercial strategy and delivery of growth across multiple own label categories and brands, within a £3BN+ portfolio of customers.>In-depth understanding of all the key aspects of brands, channel & customer management and the support areas of category, insight and sales operations.>Experienced in leading multi-country operations and in the turn-around of distressed businesses through restructuring to deliver growth.>Part of the Britvic Executive team who led the business from private to public ownership (IPO) in 2005.

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