Andrew Reed

About Andrew Reed

As a people-focused and curious digital marketer, I thrive in the intersection of technology, data analytics, and content curation. With a background spanning digital, email, and B2B marketing, I bring a holistic and data informed approach to driving business growth and interaction. My expertise extends through many channels of marketing, including social media, digital advertising, and crafting compelling narratives and customer journeys.One of my core strengths lies in my ability to effectively compile historical data and translate it into actionable takeaways used to inform decisions. I take pride in my ability to uncover the optimal placement with the correct piece of content, enhancing both the customer’s journey and their ease of use throughout a website, intranet, or social media feed. What sets me apart is my ability to explore ways to keep the client top of mind. I strive to achieve the most out of each touchpoint because attention, especially in high paced environments, is the new currency. My focus on working smarter and harder with actionable items gleaned from data analysis is what compels me to try new solutions.I am a results-driven digital marketer with expertise in content longevity and innovation with a passion for optimizing processes and learning from our efforts.

Experience

1. AVP, Small Business Insights Analyst

   Regions Bank

   Dec 2025 — Present · Birmingham, AL, US

   I am supporting Regions Bank’s marketing, data, and analytic initiatives.

Education

• University of Alabama at Birmingham

  Master of Business Administration - MBA, Marketing

• The University of Alabama

  Bachelor of Business Administration - BBA, Marketing and Psychology

  2013 — 2017

Skills

• Research
• Powerpoint
• Social Media
• Microsoft Office
• Qualtrics
• Microsoft Powerpoint
• Leadership
• Communication
• Spss
• Eeg
• Marketing
• Microsoft Word
• Search Engine Optimization (SEO)