Andrew Pudduck

About Andrew Pudduck

Breaker of plateaus and energizer of companies with adaptable, own-able, next generation opportunities who aligns those around to do their best work by sparking- Consumers with an unyielding direct relationship to a product they choose to adopt as their daily go-to- Teams with purpose led alignment and innovative digital technology to inspire and ignite growth- Companies with bold own-able, next generation opportunities to increase omni-channel adoption and drive revenueObliterator of boundaries, tackler of tomorrow’s needs who- Builds teams with rich diverse backgrounds and leads with passionate servant assistance- Empowers creative minds to forge meaningful relationships to those a brand is meant to inspire and serve- Accelerates digital marketing growth and acquisition- Unravels unknowns with data-driven exploration, problem solves with actionable insights- Transforms silo’d business units to allow ideas to come to life and be delivered to customers with strategic agilityAs a result of working as an employee or agency partner of powerhouse brands like NIKE, Starbucks, Amazon, P&G, Hooters, HTC, Nintendo, Timberland, Expedia, Top of the World, Coca-Cola, Cutter & Buck. I hypothesize- Every adult in the US has sipped on, bit into, laced up, pulled over, spoken thru, clicked on, been re- targeted or downloaded an initiative I had an integral part in developing and steering towards quantifiable success.Where did it begin? Former Michigan Track athlete and college junior when NIKE\'s Phil Knight asked \"Can you handle this?\" My answer,\"Let\'s Go!\" And in that moment I was leading NIKE\'s first ever all-school sponsorship, an experiment I made a success. From that time on, I set forth a continuum that I could clear any hurdle. My results based life has since been defined by fixing sub-optimal situations others are apprehensive to approach.CMO I VP Marketing I Strategy I Vision I Digital growth, innovation and transformation l SEO, SEM Optimizer I Change Expert I Brand Vision & Guidance I Cross-Functional Team Leadership I Symbiotic Partnership I Agency Translator I Consumer Activation I Team Leadership, Development I P&L Management I General Management I Customer Experience I Global Business I Multi-Channel wholesale & retail I Data-based strategist l DEI, LQBTQ+ acceleratorDynamic cross-divisional servant leader who listens with passion, strategizes with data, models for acceleration, and empowers with purpose to convert consumers into customers for life.I turn consumers into customers for life.

Experience

1. Head of Product & Marketing

   Cutter & Buck

   Oct 2018 — Present · Seattle, WA, US

   Quest to rapidly alter global trajectory with brand centric digital acquisition innovation while respecting the past for heritage apparel brand- Transformed antiquated B2B sales cycle to always-on digitally native and assistive platform. 50% order increase, 200% account frequency increase, 100% revenue increase while cutting costs by 200%- Spearheaded D2C digital sales support platform with re-targeting ratchets. Month 1: 400% increase- Implemented analytical sponsorship and event customer acquisition protocol aligning all owned, earned & shared media. ROI goal of 200% exceeded with templatized relationship approach- Topgolf partnership: On-associate, in-venue retail/ lead capture, on-line activation- PNL Executive Leadership responsibility and foresight within ever changing retail support environment - Drive channel/ retailer specific sales tactics to increase focused channel sales with sustainable models- Development and execution of multi-level marketing plan while maintaining brand consistency across all outward facing tactics: Retail, sales rep, event, in-venue, on-line- Develop sustainable communication tactics and content calendars to execute multiple integrated campaigns on varied physical and digital channels flawlessly- Listen, translate, educate, inspire and execute with passion

Education

• University of Michigan

  Sports Marketing & Business, Sports Business

  1992 — 1996

• Tongji University

  Asian Business Graduate Certificate, Asian Business

  2011 — 2012

• The University of Texas at Arlington

  Master of Business Administration (MBA)

  2011 — 2012

Skills

• Brand Management
• Marketing Strategy
• Sports Marketing
• Online Marketing
• Strategic Partnerships
• Sponsorship
• Start-Ups
• Creative Direction
• Product Launch
• Brand Development
• Mobile Marketing
• Leadership
• Marketing Communications
• Integrated Marketing
• Retail
• Direct Marketing
• Sponsorship Activation
• Event Management
• Product Marketing
• Brand Awareness
• Social Media Marketing
• Product Development
• Digital Marketing
• Relationship Marketing
• Sales
• Advertising
• New Business Development
• Forecasting
• Marketing
• Strategy