Andrew Torres
Manager, Porsche Track Experience and Driving Programs @Porsche Cars North America
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WORK HISTORY
Manager, Porsche Track Experience and Driving Programs @Porsche Cars North America
Atlanta, GE
Responsible for the overall management of the Porsche Track Experience, the largest performance driving school in North America, based at Barber Motorsports Park in Birmingham, Alabama. Additional responsibilities include pursuing new course levels and growth via programs at tracks beyond Barber. Also had the privilige of launching the Porsche Travel Experience USA, all-inclusive customer vacations featuring desirable driving roads, Porsche 911 models and resort backdrops. Just completed our fifth season with trips to the Pacific NW, Northeast and Route 66 Arizona. Prior to PCNA, I worked at Ferrari N.A. as Project Manager, Driving Programs where I launched and grew precision driving courses at base locations in Mont-Tremblant, Quebec, Austin, Texas, and Aspen, Colorado. As an independent consultant, I developed driving schools for Maserati N.A and contributed to their dealer training and consumer activation efforts. My experience includes conducting client road rallies and experiential events at racetracks all across North America.
EDUCATION
New York University
M.A.
New York Institute of Technology
B.A.
New York University
M.A.
ABOUT ANDREW TORRES
An automotive/motorsports marketing professional with extensive project management and start-up experience. Additionally, client development strategy, event execution, partnership relations and effective communications skills.Drives Revenue Growth, Increases Customer Engagement, and Creates Brand Excitement Within High-Performance Race Industry for Leading Luxury Automotive Companies.• Innovative marketing manager with 15+ years of experience overseeing all marketing, branding, and corporate partnerships within highly competitive markets.• Proven experience starting and growing experiential programs from pilot and launch to full maturation, revenue growth and customer satisfaction.• Solid background in boosting product awareness through research and planning, creating marketing programs and strategies, and identifying target customer bases. Establish and cultivate relationships with series partners, merchandise partners, and media. Skilled at developing plans for industry trade shows and consumer events.• Talented negotiator with ability to analyze project and client contracts and ensure delivery of all commitments and event activation plans, ensuring all goals are met by coordinating between marketing, internal departments, and external partners. • Natural leader with ability to motivate team members, leading to increased overall performance.
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