Andrew Prysby

About Andrew Prysby

As the current Director at Night Market, my expertise in omni-channel retail media…

Experience

1. AVP - Retail Media Lead

   Craft & Commerce

   Nov 2024 — Present · Fayetteville, AR, US

   Leading the retail media business for Chobani - developing macro and micro level strategies across multiple Tier 1 (Target, Kroger, Albertson’s & Amazon) and Tier 2 (Meijer, Publix, Costco, etc.) retailers • Led JBP negotiations alongside Chobani for multiple retailers helping to lower CPMs on average 10+% and providing additional strategy support from the retail media networks •Responsible for the full year media strategy leading to Chobani winning the inaugural Alby award for delivering the highest performing campaigns in a given category (Refrigerated Dairy) at Albertson’s in CY2025 •Oversaw the approach and execution of 2025 retail media programs helping Chobani rank in the top five of all suppliers in absolute sales growth YOY (2024 vs. 2025) at Kroger •Developed a go to market strategy across multiple Retail Media Networks (KPM, AMC & Roundel) to help CTV improve the performance of down funnel tactics in iROAS and ROI•Championed a new search approach (Pillar based vs. SKU based) leading the delivering higher sales and ROI on lower spend across multiple retailers (Amazon, Target and others) •Provided retail media subject matter expertise on multiple successful new business pitches

Education

• Michigan State University

  Bachelor of Arts, Advertising

Skills

• Online Advertising
• Outdoor Advertising
• Social Networking
• Social Media Marketing
• Marketing Communications
• Facebook
• Interactive Marketing
• Digital Strategy
• Creative Strategy
• Direct Marketing
• Mobile Marketing
• Strategy
• Creative Direction
• Interactive Advertising
• Online Marketing
• Media Planning
• Digital Media
• Sem
• Social Media
• Advertising
• Marketing
• Digital Marketing
• Relationship Marketing
• Integrated Marketing
• Email Marketing
• Crm