Andrew Popp

About Andrew Popp

With over 15 years of experience in the semiconductor and technology industries, I am a business leader with a proven record of growing revenue and developing products across multiple markets, including Space, Aerospace & Defense, resilient PNT Inertial Sensor and Medical Imaging. I have an MBA from University of Southern California - Marshall School of Business and a strong technical background in mixed-signal ASIC, SoC, MEMS/NEMS, and optical sensor product lines.I am passionate about delivering innovative solutions that meet customer needs and market demands, and leveraging my product marketing, business development, and strategic positioning skills to achieve competitive advantage and excellence. My goal is to take new products from concept to release-to-production, while maintaining alignment in strategy and business objectives, and establishing growth plans for new product markets.Career Competencies• Strategic positioning and execution• Product development• Business development• Product marketing / product management• Strategic alliances / partnerships• P&L management• Technology roadmap development and implementation• Competitive analysis• Business case development and modeling• Cross-functional team leadership• Manufacturing consolidation and operations• Space, Aerospace & Defense, resilient PNT and Inertial Sensor and Medical Imaging market expert

Experience

1. Sr Director Product Marketing and Plm Resilient Pnt

   VIAVI Solutions

   Jan 2024 — Present

   Leading the product marketing and product line management of the position, navigation, and timing (PNT) business unit• Product development in sync markets and new resilient PNT verticals• Identify alliances, partnerships and M&A opportunities

Education

• USC Marshall School of Business

  MBA, Business Administration and Management, General

  2005 — 2007

• University of Southern California

  BSEE, Electrical Engineering

Skills

• New Business Development
• Product Launch
• Segmentation
• Competitive Analysis
• Contract Negotiation
• Start-Ups
• Program Management
• Photonics
• Product Management
• Global Business Development
• Financial Analysis
• Product Development
• Market Research
• Business Development
• Corporate Development
• Semiconductor Manufacturing
• Semiconductors
• Leadership
• Executive Management
• Business Planning
• Operations Management
• Go-to-Market Strategy
• Business Alliances
• Strategic Partnerships
• Strategy
• E-Commerce
• Product Marketing
• X-Ray
• Product Strategy
• Negotiation
• Marketing Management
• Market Analysis
• International Business
• Payment Solutions
• Medical Imaging
• Cross-Functional Team Leadership
• Marketing Strategy
• Optoelectronics
• Mba
• Acquisition Integration