Andrew Perng

About Andrew Perng

Experienced Paid Media Manager with a demonstrated history of working in digital and integrated marketing. Skilled in Customer Service, Microsoft Word, Advertising, Sales, and Retail. Strong sales professional with a Bachelor’s Degree focused in International Business from University of California, San Diego.

Experience

1. Marketing Analyst

   高通

   Mar 2022 — Present · San Diego County, CA, US

   Lead social listening and media intelligence initiatives to monitor brand health, sentiment, emerging narratives, and trends across social, earned, and broadcast media• Define, benchmark, and track PR measurement metrics, including QBR reporting, ensuring consistent evaluation of coverage and impact across campaigns• Revamped and implemented a new coverage reporting process and template, shared broadly with leadership to highlight key moments, trends, and insights• Build and maintain strong relationships with vendors, staying updated on industry developments to ensure best-in-class tools and maximize value in cost and performance• Rapidly adapt to new initiatives, such as GEO, collaborating with marketing teams to select vendors, develop measurement frameworks, and operationalize insights

Education

• Yonsei University

  Bachelor's degree, Business Administration and Management, General

  2017 — 2017

• UC San Diego

  Bachelor’s Degree, International Business

  2014 — 2019

Skills

• Microsoft Word
• Foreign Languages
• Advertising
• Money Management
• Project Management
• Merchandising
• Customer Service
• Social Skills
• Time Management
• Accounting
• Retail
• Communication
• Sales
• Social Media
• Marketing