Andrew Bonner
Senior Product Manager @BBC Studios
Signup · Get unlimited contacts
WORK HISTORY
Senior Product Manager @BBC Studios
Audience Addressability. BBC Global Content & Streaming. Working with Insights and leadership teams I rationalised audience cohorts for BBC.com and App internationally. Worked with Ad Sales to introduce and raise awareness of new automated audience capabilities, with senior management including Experian data without third party cookies. Spread awareness of IBM Watson and other AI capabilities in Permutive and Covatic. Managing mixed audience data sets.
EDUCATION
University of the Arts London
Bachelor of Arts, Media
ABOUT ANDREW BONNER
Passionate about transforming television in all its forms and the exciting new delivery and measurement opportunities our ever evolving industry brings. Graduated from one of the first Media Studies degrees, specialising in Pay TV, paying my way with an audience research job, Questioning the assumptions of how we serve audiences. Worked in International broadcasting since 1995 starting in Presentation and Commercial Operations, moving to Programme Planning for Turner Broadcasting. I saw my first broadcast quality clip online in at Nine Network Australia whilst on a year out. This pivotal moment saw me move into the technology side of the business where television has its greatest potential. Often countering the ‘television is dying’ argument with how it’s thriving. More recently at Discovery International I’ve been at the strategic forefront Discovery’s move into both free to air growth, addressable advertising with AdSmart to Smart Ad among others along direct to consumer opportunities. Proud to have facilitated tenfold growth in ad revenue during my tenure. Alongside playing a key role in major acquisitions from integrating SBS, Eurosport, Scripps and UKTV acquired channels.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.