Andrew Nesbitt
Ecommerce Manager @Equipashop
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WORK HISTORY
Ecommerce Manager @Equipashop
Belfast, GB
Managed comprehensive ecommerce development initiatives, enhancing user experience and driving online sales. • Executed targeted email marketing campaigns and social media strategies to boost brand visibility. • Overseeing a website migration, ensuring a seamless transition and improved site performance. • Utilised SEO and paid advertising strategies, including Google AdWords and Bing, to maximise reach and engagement.
EDUCATION
Ulster University
BSc Marketing (Hons) + DIS, Marketing and Business Strategy
CIM | The Chartered Institute of Marketing
MCIM, Marketing
SKILLS
ABOUT ANDREW NESBITT
As an experienced E-Commerce Manager at Equipashop, I leverage almost two decades of expertise in e-commerce and digital marketing, supported by my MCIM credential. My role focuses on enhancing online visibility through Social, Email and SEO, including meta improvements, on-page content optimization, and backlink strategies. Additionally, I utilise PPC campaigns, AdWords, and shopping ads to boost brand awareness and effectively target both B2B and B2C audiences. My passion lies in developing strategic marketing solutions that deliver measurable results while optimising resources. I am committed to leveraging data analytics and innovative technology to refine promotional strategies, improve user experiences, and drive meaningful business outcomes. My goal is to add value at a strategic level by aligning marketing efforts with organisational objectives and fostering impactful collaborations.
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