Andrew Andy Neldeberg

Director of Field Marketing driving brand growth and franchisee engagement.

Role
Director of Field Marketing at Driven Brands Inc.
Location
Charlotte, NC, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Andrew Andy Neldeberg

As Director of Field Marketing at Driven Brands, I bring a diverse experience in marketing and retail operations that drive brand growth and support business development. My current role involves leading a collaborative team to execute multi-channel campaigns, optimize budget allocation, and enhance national and regional brand presence all with the overall goal of more sales and volume to our locations. Recent initiatives include successfully launching integrated campaigns across TV, radio, and OOH platforms, achieving measurable ROI improvements. Prior roles at Driven Brands have solidified my expertise in marketing communications, team leadership, and franchise support. By partnering with internal teams and agency collaborators, I ensure alignment between localized and national strategies, empowering franchise owners to achieve long-term success. Passionate about scalable marketing solutions, I remain focused on delivering impactful initiatives that align with business goals and foster sustainable growth.

Experience

  1. Director of Field Marketing

    Driven Brands Inc.

    Mar 2025 — Present · Charlotte, NC, US

    Developed and scaled regional toolkits and activation plans, increasing lead volume by 30%. • Partnered with analytics to align marketing KPIs with store revenue, enhancing ROAS impact. • Executed 50 local marketing events, boosting brand awareness and community engagement. • Managed vendor relations and fundraising activities, achieving a 7% increase in conference attendance.

Education

  • Iowa State University

    Bachelor’s Degree, Advertising

    2009 — 2014

Skills

  • Social Media
  • Public Relations
  • Brand Management
  • Visual Merchandising
  • Customer Experience
  • Advertising
  • Social Media Marketing
  • Marketing
  • Media Planning
  • Customer Engagement
  • Branding & Identity
  • Strategic Planning
  • Social Networking
  • Loss Prevention
  • Facebook
  • Customer Service
  • Styling
  • Press Releases
  • Event Planning
  • Microsoft Office
  • Sales
  • Social Media Blogging
  • Merchandise Planning
  • Inventory Management
  • Operations Management
  • Employee Training
  • New Hire Training
  • Advertising Sales
  • New Store Openings
  • Retail Marketing
  • Microsoft Excel
  • Leadership
  • Microsoft Word
  • Standards Compliance
  • Powerpoint
  • Teamwork
  • Coaching
  • Management
  • Mentoring
  • Talent Management

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Andrew Andy Neldeberg — Director of Field Marketing at Driven Brands Inc. in Charlotte, NC, US | Unifers