Andrew Miller

About Andrew Miller

Marketing is storytelling for skeptics. And in the SMB world? Everyone\'s a skeptic—because they have to be.For nearly two decades, I\'ve been the growth architect behind B2B SaaS companies that investors bet on. Not because I chase vanity metrics, but because I\'ve cracked the code on what SMBs actually need: clarity, efficiency, and ROI they can see in their first 90 days.Here\'s my track record- 566% revenue growth at Orbit (acquired by Postman)- 522% increase in qualified enterprise leads at Xembly (acquired)-$100M revenue increase as CMO at NIMA- Built 30+ person global GTM teams from scratch—twiceBut numbers only tell half the story.The real story? I understand SMBs because I\'ve lived in their world. I know that a $50K MRR company thinks differently than a $5M ARR enterprise. They need different messaging, different funnels, different sales motions. They\'re not \"small enterprises\"—they\'re an entirely different organism with their own growth DNA.That\'s why I pursued a masters in Behavioral Economics. Understanding *why* SMB buyers make decisions—the psychological triggers, the risk calculations, the trust-building moments—matters infinitely more than what we want them to do.At Omada.ai, I\'m applying everything I\'ve learned about PLG, sales-led growth, and revenue architecture to build something that actually serves SMBs instead of trying to force-fit enterprise solutions into their world.My approach is simple: data-driven strategy + human-centered execution = sustainable, scalable growth. I\'ve proven this formula across demand generation, product-led growth, account-based marketing, and revenue operations. I\'ve taken companies from 2-person marketing teams to 30+ across six departments. I\'ve navigated three successful acquisitions and built revenue models that gave investors the confidence to write checks.Beyond Omada, I share what I\'ve learned through- AI Unboxed Podcast (host)- Turing\'s TOFU Newsletter (creator)- FastCompany Executive Board (member)My wife Lili and I have explored 25+ countries, and every journey reinforces the same lesson: great ideas transcend borders, but execution is everything. In B2B SaaS, you can have the best product in the world, but if you can\'t articulate why it matters to the people who need it most, you\'re just expensive vapor.The SMB market isn\'t waiting for another \"enterprise solution scaled down.\" It\'s waiting for someone who gets them. Someone who speaks their language. Someone who\'s built the playbook, run the experiments, and has the battle scars (and the wins) to prove it works.

Experience

1. Official Member

   Fast Company Executive Board

   Mar 2021 — Present

   Invitation-only professional network of company founders and executives shaping the future of business innovation.Contributing thought leadership on B2B SaaS growth strategy, product-led growth, and recession-era fundraising—topics directly relevant to building Omada in today\'s market.Selected contributions- Growth loop: How to achieve self-sustaining compound product growth- A guide to getting funded during a recession- Agile content development: an iterative processPlatform provides access to executive peer network and amplifies insights on scalable growth strategies for venture-backed companies.

Education

• The Chicago School

  Master of Arts - MA, Behavioral Economics

  2018 — 2020

• Laredo Community College

  Associates of Arts, Government

  2002 — 2004

• University of Oxford

  Comparative Politics

  2006 — 2006

• Baylor University

  BA, Political Science

  2004 — 2006

Skills

• Web Content Management
• Entrepreneurship
• Staff Development
• Blogging
• Program Management
• Social Analytics
• Blogger
• Seomoz
• Community Outreach
• Social Media Marketing
• Wordpress
• Google Analytics
• Leadership Development
• Strategic Planning
• Email Marketing
• Public Relations
• Social Media
• Management
• Marketing
• Web Design
• Online Advertising
• Business Consulting
• Web Marketing
• Social Media Consulting
• Content Strategy
• Marketing Strategy
• Strategy
• E-Commerce
• SEO
• Smo
• Management Consulting
• Sem
• Blog Marketing
• Google Adwords
• Guerrilla Marketing
• Content Management
• Mobile Marketing
• Ppc
• Philanthropy
• Digital Marketing