Andrew Nystrom
Director, Programmatic Services at WPP Media
- Role
- Director, Programmatic Services at WPP Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Andrew Nystrom
Strategic programmatic advertising executive with 20+ years driving profitable growth and innovation. Currently oversee operations for a $40M profit-generating portfolio (54% YoY growth) while leading 22-person team managing $200M+ in media spend across B2B, Pharma, CPG, and E-commerce. Recognized for developing proprietary attention-based optimization algorithms that deliver measurable performance improvement and cost efficiency.Industry Expertise: B2B: Lead generation, account-based marketing (ABM), scalable targeting for niche audiences CPG: Full-funnel brand and shopper marketing, retail media, omnichannel activation Pharma: Privacy-compliant audience strategies, HCP targeting, DTC patient outreach, FDA-regulated campaignsCore Competencies:Digital Strategy | Audience Strategy | Programmatic Strategy | Yield Management | Account Management | Media Planning & Buying | Advertising Operations | Performance Marketing | ROI Optimization | Financial Planning & Forecasting | Business Development | Revenue Growth | Team LeadershipPlatform Experience:Programmatic: The Trade Desk, Amazon, Google (DV360), Microsoft Invest (Xandr), PulsePoint, DeepIntentAd Servers: Google Campaign ManagerFinancial Platforms: Prisma, Salesforce, RadiaData Platforms: Datorama, SmartData, Domo, Google Analytics, Adobe
Experience
Director, Programmatic Services
Dec 2023 — Present
Education
State University of New York Maritime College
Bachelor of Engineering (B.E.), Electrical and Electronics Engineering
1997 — 2001
Skills
- Project Management
- Digital Strategy
- New Media
- Doubleclick for Publishers
- Google Analytics
- Google Adwords
- Exacttarget
- Music Production
- Entertainment
- Music Publishing
- Social Networking
- Event Production
- Social Media
- Event Planning
- Search Engine Optimization (SEO)
- Music Industry
- Analytics
- Record Labels
- Music Licensing
- Social Media Marketing
- Business Development
- Digital Marketing
- Css
- Jira
- Basecamp
- E-Commerce
- A&R
- Music
- Magento
- A/B Testing
- Recording
- SEO
- Marketing
- Digital Media
- Alternative Media
- Management
- Drupal
- Html
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