Andrew Marotta
Principal Instructional Designer & AI Strategist @ Qualtrics | PhD in Education
- Role
- Ai Strategist & Principal Instructional Designer at Qualtrics
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Andrew Marotta
I’m an educator, learning architect, and AI strategist with a passion for building…
Experience
Ai Strategist & Principal Instructional Designer
Feb 2024 — Present · Provo, UT, US
At Qualtrics, I lead the Instructional Design Pod and GTM Enablement AI strategy, where I design and scale end-to-end digital learning systems and the enterprise AI tech stack. I centralize design operations through our Instructional Design Hub, streamlining intake, development, and delivery across Sales and Services. I also partner cross-functionally to embed the Kirkpatrick model into our measurement framework, connecting learning outcomes directly to performance, productivity, and revenue impact.
Education
Broward College
Associate of Arts (AA)
2004 — 2008
University of Oxford
Doctor of Philosophy - PhD
2015 — 2022
New York University Gallatin School of Individualized Study
Bachelor of Arts (BA)
2009 — 2011
Teachers College of Columbia University
Master's of Counseling Psychology & Ed.M in School Counseling
2013 — 2015
Skills
- School Counseling
- Participatory Action Research
- Art
- Counseling Psychology
- Music Production
- Poetry Readings
- Online Publishing
- Student Voice
- Youth Mentoring
- Creative Writing
- Educational Leadership
- Academic Publishing
- Curriculum Design
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