Andrew Ludwick
VP at Warner Music Group / UCLA MBA
- Role
- Vice President, Business Development, Digital at Warner Music Group
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Andrew Ludwick
Always learning, always prepared.
Experience
Vice President, Business Development, Digital
Jul 2019 — Present · Los Angeles, CA, US
Dealmaker for Warner Music Group’s digital licensing business. I lead commercial negotiations for key publishing partners including TikTok, YouTube, Apple, Meta. In addition to renewals and new product launches with major DSPs, I develop economic frameworks and execute strategy across emerging verticals (including and especially AI, gaming, and micro-sync) to diversify WMG’s revenue streams and expand the global reach of its catalog.Promoted in 2022 from Director in recognition of expanded scope and performance
Education
Emerson College
Bachelor of Science (B.S.), Marketing Communication
2009 — 2012
UCLA Anderson School of Management
Master of Business Administration - MBA, Global Economics and Management Specialization
2021 — 2024
Skills
- Social Media
- Adobe Creative Suite
- Social Networking
- Public Relations
- Market Research
- Cision
- Constant Contact
- Marketing
- Microsoft Office
- Os X
- Iwork
- Google Apps
- Ebsco
- Mediamark Reporter
- Diversity and Inclusion
- Music Licensing
- Business Development
- Negotiation
- Contract Negotiation
- Music Industry
- Music Publishing
- Record Labels
- Entertainment Law
- User Generated Content
- Brand Licensing
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