Andrew Samson
SVP, Marketing & Creative @The Beachbody Company
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WORK HISTORY
SVP, Marketing & Creative @The Beachbody Company
Los Angeles, CA, US
EDUCATION
University of Pennsylvania
The Wharton School - Bachelor of Science in Economics, Marketing; Management
SKILLS
ABOUT ANDREW SAMSON
I’m a forward-thinking marketing executive with a deep passion for creating innovative strategies and integrated marketing campaigns that drive brand affinity and revenue growth. I have deep experience at both world-leading Fortune 500 brands and high-growth consumer startups, which has allowed me to build a unique profile that blends big brand thinking with startup hustle. As a digitally savvy, consumer first marketer, I have a consistent track record of being able to blend my strategic acumen, visionary leadership, and creative thinking to deliver results. I’ve held a variety of marketing leadership roles across the full suite of marketing disciplines including brand, digital, partnerships, retail, growth/performance, e-commerce, product, media, PR/communications, creative, and content. Currently, I am the SVP of Marketing & Creative at BODi (fka The Beachbody Company) where I am tasked with leading brand and company transformation for one of the most storied companies in health, wellness and fitness. Previously, I held leadership roles at several high-growth DTC startups including ARMRA Colostrum, Hyperice and Level Home where I managed all facets of marketing across the entirety of the funnel. Prior, I held a variety of marketing leadership roles across key functional areas at some of the best brands in the world, including Nike, Gatorade/PepsiCo, Live Nation, and FOX Sports, which has served as the ultimate foundation as I\'ve continued to grow my career.I am extremely passionate about people, and I have successfully managed and mentored several high-performing teams, while also being a key contributor and teammate across all levels of every organization I’ve worked at. I attended the Wharton School at the University of Pennsylvania where I earned a BS in Economics, with concentrations in Marketing and Management. At Penn, I was also a 4-year letterwinner at placekicker, AP All-American and 2-time Ivy League Champion on the Penn football team, in addition to being Penn’s all-time leading scorer.Outside of work, I enjoy spending time with my family and two kids, staying fit as a forever athlete, and cheering on my native Detroit sports teams.
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