Andrew Lorden
Senior Director, Marketing - Portable Wholesome Snacks @Kellogg Company
Ann Arbor, MI, US
EMAILS
MOBILE NUMBERS
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WORK HISTORY
Aug 2023 — Present
Senior Director, Marketing - Portable Wholesome Snacks @Kellogg Company
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Head of Innovation Marketing, responsible for developing innovation program and leading direct and indirect reports in innovation strategy development and execution. Portfolio consists of our sweet snacking brands: Pop-Tarts, Rice Krispies Treats, RXBar, Nutri-Grain, Special K & Pure Organic.
EDUCATION
2001 — 2005
Central Michigan University
Bachelor of Science, Business Administration, Marketing
2009 — 2011
Michigan State University
Master of Business Administration, Marketing
SKILLS
Google AdwordsDigital MediaMarket PlanningMedia BuyingMarketing ResearchSocial Media MarketingMobile MarketingWeb AnalyticsDigital MarketingAnalyticsMarketingIntegrated MarketingSemBrand ArchitectureDirect MarketingMarketing ManagementMarketing CommunicationsBrand DevelopmentCross-Functional Team LeadershipFacebookDigital StrategyBrand ManagementFmcgMedia PlanningAdvertisingMarket ResearchOnline MarketingCompetitive AnalysisCustomer InsightOnline AdvertisingInteractive Marketing
ABOUT ANDREW LORDEN
A classically trained marketer with 15+ years in Consumer Packaged Goods consisting of…
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