Andrew Horst

About Andrew Horst

Marketing Automation Strategist focused on helping recommend and implement marketing automation strategies and platforms for a variety of businesses. Subject matter expert of marketing automation platforms as well as industry best practices.

Experience

1. Email & Sms Marketing Specialist

   Ancient Nutrition

   Nov 2025 — Present

   As an Email and SMS Marketing Specialist at Ancient Nutrition, I support the brand\'s growth by building and optimizing lifecycle programs that deepen customer relationships, educate our audience, and drive meaningful engagement across our owned channels.Responsibilities include:• Developing segmented and personalized email and SMS campaigns• Building automated journeys that support onboarding, retention, and re-engagement• Collaborating across ecommerce, creative, and product teams to align messaging and promotions• Analyzing performance to improve conversion rates, customer LTV, and channel efficiency• Maintaining list health, deliverability best practices, and compliance standards• Testing creative, timing, segmentation, and automation strategies to improve results

Education

• University of North Dakota

  BA, Communications

  2001 — 2005

Skills

• Career Counseling
• Leadership
• Event Planning
• Resume Writing
• Microsoft Excel
• Training
• College Recruiting
• Sales
• Photoshop
• Account Management
• Interviews
• Sales Operations
• Email Marketing Software
• Team Building
• Marketing
• Strategic Planning
• Exacttarget
• Digital Marketing
• Recruiting
• Marketing Strategy
• Public Speaking
• Customer Relationship Management (Crm)
• Digital Strategy
• Email Marketing
• Mass Email Marketing
• Admissions
• Higher Education
• Customer Service
• Technical Recruiting
• Talent Acquisition
• Social Media
• Student Affairs
• Digital Marketing Experience