Andrew Krupansky
VP of Marketing | Growth & Demand Generation Leader | Fintech & E-Commerce | Customer Acquisition, Performance Marketing, Lifecycle
- Role
- VP, Head of Growth Marketing at Hometap
- Location
- Hartford, CT, US
- LinkedIn followers
- 500 followers
About Andrew Krupansky
Growth and demand generation leader with experience building scalable marketing organizations and durable customer acquisition engines across fintech and e-commerce businesses.Currently VP and Head of Growth Marketing at Hometap, where I lead acquisition and lifecycle marketing across digital and offline channels. My work focuses on building systematic lead generation programs, expanding marketing channels, and aligning marketing investment with company growth objectives.Previously held leadership roles at Wayfair and ezCater, where I built and scaled new customer acquisition channels including direct mail, affiliate marketing, and strategic partnerships. At Wayfair, helped develop large-scale acquisition programs that became major drivers of new customer growth.My experience spans performance marketing, brand marketing, lifecycle marketing, partnerships, and marketing analytics, with responsibility for large multi-channel marketing investments.I’m particularly interested in building growth engines that align marketing strategy with company financial outcomes and scaling high-performing marketing teams.Core areas of focus:• Growth strategy• Demand generation• Performance marketing• Lifecycle marketing• Strategic partnerships• Marketing analytics• Team leadership
Experience
VP, Head of Growth Marketing
Sep 2020 — Present · Boston, MA, US
Lead customer acquisition, lifecycle marketing, and conversion optimization for a consumer fintech platform that enables homeowners to access their home equity.• Own a large multi-channel marketing investment across digital and offline channels including SEM, paid social, YouTube, TV, audio, display, direct mail, affiliate, SEO, and lifecycle marketing.• Built scalable lead generation programs and expanded acquisition channels to support significant company growth.• Developed demand generation planning frameworks aligning marketing investment with company growth objectives.• Lead and develop the growth marketing team while managing external agency partners.
Education
Brown University
B.A., International Relations
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