Andrew Kokes
Chief Marketing Officer @HGS
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WORK HISTORY
Chief Marketing Officer @HGS
Franklin, TN, US
As the CMO of HGS, I lead our global brand strategy, market positioning, and demand generation, focused on delivering Intelligent Experience solutions across business Interactions, Operations, and Platforms.My mandate is centered on the strategic repositioning of HGS from traditional BPO to a high-value digital and IT services leader. By building awareness and a robust pipeline for our evolved portfolio, I help organizations leverage AI-powered customer experience, intelligent operations, and modern data platforms.I focus on three primary growth levers:* Brand & Positioning: Shaping the HGS narrative around \"Realized AI.\" I ensure our positioning is consistent and differentiated across all touchpoints, from executive thought leadership to digital channels.* Demand Generation & Growth: Architecting full-funnel marketing, account-based marketing (ABM), and sales enablement systems that convert brand interest into qualified pipeline for enterprise and mid-market segments.* Market Intelligence & Strategy: Translating complex technical capabilities into persona-specific value propositions for C-suite, operations, and technology buyers to accelerate the sales cycle.Operating at the intersection of brand, technology, and revenue, I partner with our sales, product, and delivery teams to bring the HGS vision to market with clarity and measurable commercial impact.
EDUCATION
Hastings College
BA, Business Communication, Marketing/PR
SKILLS
ABOUT ANDREW KOKES
With over 20 years of marketing leadership experience, I’ve built a career around driving growth, designing scalable go-to-market systems, and leading high-performing, data-driven teams across global markets. My passion lies in uncovering new opportunities, building collaborative cultures, and coaching individuals to reach their full potential.A core focus of my work is unlocking the power of applied AI—not just to enhance marketing performance, but to reengineer business processes in ways that improve the lives of our employees and the customers we serve. I believe AI is a transformative force, and I’m committed to helping organizations harness it to drive smarter decisions, faster execution, and more meaningful outcomes.Whether entering new markets or evolving how distributed teams collaborate, I bring a systems-thinking mindset that connects vision to execution and data to strategy. I thrive in environments where innovation, accountability, and continuous learning and improvement are at the heart of the culture.If you\'re exploring how to scale marketing excellence and realize the full potential of AI in your organization, I’d love to connect.
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