Andrew Kelly
Affiliate Lead @MrQ
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WORK HISTORY
Affiliate Lead @MrQ
Newcastle Upon Tyne, GB
EDUCATION
Northumbria University
BSc Business with Marketing Management, Marketing
ABOUT ANDREW KELLY
Affiliate Marketing Lead with over 7 years of dedicated experience across the affiliate and digital marketing ecosystem. I have a proven track record of managing high-scale, multi-sector campaigns in mainly in iGaming but experience in Retail, Travel, and Finance. My approach is built on a commercial-first mindset: balancing aggressive affiliate campaign volume with rigorous data analysis to ensure every partnership delivers genuine value, whilst providing data transparency and integrity from my side. I focus on sustainable growth that aligns with the bottom line, rather than increasing at scale without substance. Core Expertise:Full-Spectrum Management: Hands-on experience operating multiple high-growth affiliate programs and navigating complex SaaS platforms.Commercial Strategy: Expert at optimising the volume-to-value ratio, focusing on LTV, attribution, and ROI-led acquisition.Cross-Channel Integration: Deep understanding of how affiliate strategy intersects with PPC, SEO, and app marketing methods.Sector Versatility: Proven track record in both highly regulated environments (iGaming/Finance) and fast-moving consumer sectors (Retail/Travel).Driven by the challenge of turning granular data into actionable commercial results.
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